Emboo River is located in one of the most beautiful places on Earth: the Maasai Mara in Kenya.

The Maasai Mara is an important ecosystem full of wildlife, grasslands, forests, rivers and communities.


For many years, this area has been under pressure because of  the illegal exploitation of and trade in natural resources such as ivory and charcoal, the push for development which does not take the conservation of nature into consideration and other reasons.

Emboo River rethought every aspect of the safari experience.
We questioned the status quo, applied innovation and technology and partnered with passionate people, so that every part of Emboo River is guided by a commitment to do right for the community and the environment.

Our holistic approach to sustainability is captured in Emboo River's Closed Loop System.

Everything Emboo River needs to operate revolves around local elements and renewable sources, such as local wetland plants that filter waste water and solar power to charge the electric safari vehicles.

Want to learn more? Click on the below topics, read it all in our Vision Report or
Emboo River's Innovation Hub in Kenya.

Emboo River's Innovation Hub was created, in order to spark conversation and share advice with guests, governments, business leaders, schools and community organisations.

While Emboo River is proud to lead the way to sustainability, it is essential that all actors in the tourism sector and beyond follow a sustainable approach in order to conserve our planet for generations to come.