Emboo River is located in one of the most beautiful places on Earth: the Maasai Mara in Kenya.

The Maasai Mara is an important ecosystem full of wildlife, grasslands, forests and rivers. When exploring the Maasai Mara, every day brings new adventures and the things you see take your breath away.  


We need to make sure that we don’t take the Maasai Mara’s breath away. This ecosystem, including its wildlife has been under pressure because of many reasons, including the illegal exploitation of and trade in natural resources, such as ivory and charcoal, and a push for development which does not take the conservation of nature into consideration.

Emboo River’s goal is to offer guests a unique safari experience which is fully eco friendly, sustainable and community focused.  Emboo River is driven to reach this goal by
i) a passion to rethink the safari experience, disrupt the negative impact which tourism can have, and lead innovation;
ii) a sense of justice for this ecosystem and its communities, who deserve so much better than is currently offered; and
iii) a love for the Maasai Mara which we want to share with tourists from around the world.

Click on the below button to read Emboo River's detailed Vision Report.